Earlier today, Madison Square Garden Sports Corp announced that MSC Cruises was the official cruise partner of the New York Knicks for a multi-year period. Through the partnership, MSC Cruises will receive significant brand promotion during all Knicks games at The Garden, including LED signage and virtual on-court signage. The cruise line will also serve as the Knicks’ jersey presentation partner at the game.
As Knick’s first global rights marketing partner, the organization will work with MSC Cruises to create new activations in overseas markets, which may include Italy, Germany, England and Brazil. They will work together to provide unique content and brand promotion to continue to evolve the game of basketball.
“ Cruise line is one of today’s top-rated cruise lines with a long history of putting its customers first, a value that MSG Sports lives by every day, making them a fantastic addition to our illustrious group of marketing partners,” said David Hopkinson, President and CEO. Director. Director, Madison Square Garden Sports Corp.
“This partnership will also make MSC Cruises our first global marketing rights partner. MSC Cruises will be involved with the Knicks organization through digital channels and fan activations and will provide a once-in-a-lifetime experience for our incredible Jr. Knicks program.”
“Our partnership with MSG and the New York Knicks is symbolic of our overall commitment to New York with the upcoming launch of year-round cruises from the Brooklyn Cruise Terminal aboard the MSC Meraviglia,” said Ruben A. Rodriguez, president of MSC Cruises USA.
“At MSC Cruises, we are focused on improving the communities we serve by supporting families and advancing sustainability efforts. MSG and the Knicks share those priorities, and we’re thrilled to combine our efforts here in New York. as in more than 40 countries that make up our global itineraries”.
Together, the Knicks and MSC Cruises will partner on a sustainability initiative that will see a donation made to the Ocean Conservation Cause for every 3-pointer the Knicks make this season. Throughout the year, GardenVision and Knicks Digital Channels will publish content about the program and provide updates on the amount donated up to that point.
This spring, the Knicks will host a Jr. clinic. Nikie on the basketball court on the MSC Meraviglia during her inaugural call at the Brooklyn Cruise Terminal. Clinic participants will take part in basketball drills, skills and exercises, as well as matches led by the Junior coaching staff. Nix. Attendees will also have the opportunity to meet Knicks alumni and receive branded gifts from the Knicks and MSC Cruises.
In addition to the partnership with the Knicks, MSC Cruises will also come on board as the official cruise partner of the Westchester Knicks and Knicks Gaming, which includes LED signage for all Westchester Knicks home games and virtual court markers for all Knicks Gaming home games. Finally, MSC Cruises will be featured on digital billboards outside Madison Square Garden, visible to the millions of people who pass by The Garden every day.
About Madison Square Garden Sports Corp.
Madison Square Garden Sports Corp. (MSG Sports) is a leading professional sports company, with a collection of properties that include: the New York Knicks (NBA) and the New York Rangers (NHL); two developmental league teams – Westchester Knicks (NBAGL) and Hartford Wolf Pack (AHL); and esports teams through Counter Logic Gaming, a North American esports organization, and Knicks Gaming, an NBA 2K League franchise.
MSG Sports also operates two performance centers for professional sports teams – the MSG Training Center in Greenburgh, New York and the CLG Performance Center in Los Angeles, California. More information is available at www.msgsports.com.
About MSC Cruises
MSC Cruises has long been committed to environmental stewardship, with a long-term goal to achieve net zero emissions for its operations by 2050. The Company is also a significant investor in next-generation environmental marine technologies, with the objective to support their accelerated development and availability industry-wide. To learn more about the Company’s environmental commitment, click here.
Finally, to learn more about the MSC Foundation, MSC Group’s own vehicle to lead, focus and advance its conservation, humanitarian and cultural commitments, click here.