Holland America Line experienced an increase in January its biggest booking week since 2019

Holland America Line’s bookings in the third week of January were the highest ever for a premium cruise line in January. More than 20% more bookings were made during the week ending January 20 than during the same week in 2019.

The increase was particularly noticeable for summer cruises and cruises to Alaska, where Holland America Line offers more cruises to Glacier Bay than any other line and is the only cruise line with its own land-based operations in Denali and Yukon. For the week ending January 20, Alaska bookings were 25% higher than the strongest week in January 2019.

On January 17th alone, Holland America Line reached the highest number of one-day bookings for any day in January. Guests are also booking cruises in the future. More than 25% of bookings for the high-volume day on January 17 were for travel departing in 2024.

“Seeing this level of bookings is a great sign for Holland America Line and for the industry,” said Gus Antorcha, president of Holland America Line. “

“Travelers are clearly excited to get back to cruising and they appreciate the service and experiences unique to Holland America Line including our Alaska Up Close onboard programming. It’s especially encouraging that so many guests are already looking ahead to 2024 and planning their next vacation.”

Holland America Line’s “Time of Your Life” Wave offer runs through Feb. 28, 2023, with limited-time kickers such as $1 deposits added throughout. “Time of Your Life” is available on select summer 2023 to spring 2024 cruises and includes a free stateroom upgrade, fare discounts, free fares for kids and reduced deposits — plus tours, beverages, specialty dining and Wi-Fi with the “Have It All” premium package.