Harding and P&O Cruises Australia agree to extend the partnership

In a new agreement between Harding and P&O Cruises Australia, Harding will continue to operate all onboard concessions on the cruise lines’ ships for a further five years.

Based on the data and insight program Harding has developed over the past five years, the retail offerings on all three ships will be curated and managed by Harding in conjunction with P&O Cruises Australia.

“For the last thirteen years Harding has demonstrated an exemplary partnership approach, with cruise retail understanding, insights and perspectives that are unrivaled in the industry,” said Marguerite Fitzgerald, president of Carnival Australia and P&O Cruises Australia. “We are delighted to be extending the relationship and embrace new thinking, learnings and growth approaches to build on all that has worked so well over the years.”

Pacific Explorer resumed cruising on 31 May 2022 following the pause in operations caused by the Covid-19 pandemic. Pacific Encounter followed when it started sailing from Brisbane, Australia, in August, with Pacific Adventure set to complete the resumption of sailing when she departs from Sydney, Australia, in October.

“Continuing our long-standing partnership with P&O Cruises Australia as they return to cruising and introduce the two Grand-Class ships to Australasian guests, is something we take great pride in,” says James Prescott, managing director of Harding. “With the P&O cruise line holding a very special place in many Australians’ and New Zealanders’ hearts, we are excited to bring our ever-evolving and data-led insights on what matters for cruise guests in the retail space into the next chapter of how we work together, to make sure we can add surprise and delight value to every trip.”